Online targeting platform leader [x+1] announced today it has closed a $10 million Series B funding round led by Intel Capital, the global investment organization of Intel Corp. Existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners also participated. The funding will be used to support [x+1]’s growth initiatives centered on its digital marketing hub, which empowers multi-channel audience targeting at scale.
“[x+1] has set the standard for excellence in end-to-end digital media targeting technology,” said Lisa Lambert, Vice President of Intel Capital. “We are excited to work with [x+1] to accelerate the adoption of their media software services and to expand their international reach.”
“Intel Capital’s investment reflects our ability to continually expand our client base among marketers and agencies and to develop new breakthrough solutions that deliver measurable results,” said John Nardone, [x+1]'s chairman and CEO. “We are now in a great position to expand our growth initiatives. 2011 will be a big year for us, and for our major Fortune 500 clients to improve the scale, performance and cost-effectiveness of their online marketing initiatives.”
Recent significant enhancements to [x+1]’s leading digital marketing hub empower customer contact strategies by synchronizing their messages anywhere people are accessing the internet, including websites, landing pages, email, video and mobile.
[x+1], the online targeting platform leader, maximizes the return on marketing investment ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end Digital Marketing Hub for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, visit www.xplusone.com;
Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.7 billion in over 1,100 companies in 48 countries. In that timeframe, 189 portfolio companies have gone public on various exchanges around the world and 258 were acquired or participated in a merger. In 2009, Intel Capital invested US$327 million in 107 investments with approximately 50 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.